About
The project focused on three neighbourhoods in Amsterdam West, in each of which a walking route, following the streets inequitably praising colonial heroes, has been created.
The project aims to educate locals on the real stories of the people after whom streets in the neighbourhood were named, through a set of dedicated podcasts.
By scanning QR codes on either pavement stickers alongside the trail or billboards at the beginning of each route, one can access a podcast dedicated to respective figures. All the podcasts are available at the westast.nl platform, complemented by additional information on the origin of the street and neighbourhood names.
UX & UI Design
One of the elements of the campaign has been an online platform, containing general information about the project and three associated neighbourhoods, walking trail maps, as well as provided access to the podcasts.
UX Design Mobile & Desktop UI Design Branding Social Campaign Print
Collaborative (Autumn 2021, 4 Months)
BUROBRAAK Internship, Client - The Muncipality of Amsterdam
